How to Create & Optimise your Google Business Listing
A Step-by-Step Guide for Small Businesses to Attract Customers by Optimising their Local Presence on Google
Watch Promo
Considering that 90% of all online searches are done on Google, it is quite amazing that many local businesses, just like yours, do not yet manage their Google business listing. This listing gets the highest and most prominent spot on a Google local search result… before any website, facebook page or online directory.
The most common feedback I get from businesses for not managing their Google listing includes:
- “I did not know I could manage it”
- “I would not know from where to start”
- “It is probably too complicated for me”
These might very well be your own thoughts, just like they were mine. However, I am here to assure you, that not only is it possible, but with the right guidance, it is an easy process that can and should be done by all local businesses offering any type of product or service.
In this course, I will guide you through a step by step process on how to register your Google My Business profile, and then how to create a high-quality online listing. I will provide you with all the knowledge and tips required to optimise and maintain your business presence on Google. This will not only help your business rank better and be found, but we also make sure to turn people into customers once they have found you, and so help you grow your business.
There is no better time than now to claim and optimise your Google My Business listing since the endless amount of people searching online for businesses, products and services, is higher than it has ever been, and it will only continue to grow. Research even shows that, on average, an optimised Google listing is 70% more likely to result in a location visit, and 50% more likely to result in a purchase!
So let’s get creating a Google business listing that you are proud of. Let’s get customers to find your business online and, once they do, to be attracted by what they see!
This course is for you if:
- You are a business owner, manager or marketing executive;
- You have no or little experience with the Google My Business platform;
- You are looking for a simple, yet essential, way to build an online presence for your business on Google.
Your Instructor
Niki is the founder and manager of MaltaStreets. He partners with Google as a 'My Business Provider' for local listings and as a certified 'Street View Trusted Pro' for virtual tours. Niki is the only Malta-based partner to be exclusively invited to the annual Street View Summits organised by Google. He has been helping local businesses establish and increase their online presence in various forms for the past 10 years. It is now his mission to teach and help the local business community make the best use of the Google My Business platform and its many fantastic features.
Course Curriculum
-
PreviewL1: What is Google My Business (3:48)
-
PreviewL2: Why you Must manage your Google business listing (5:35)
-
StartL3: An Overview of the Features (3:53)
-
StartFAQ 1: Is GMB for you? (1:34)
-
StartFAQ 2: Desktop vs. Mobile vs. App (1:24)
-
PreviewFAQ 3: Can I really easily create a free website? (3:17)
-
StartL1: GMB Set-up Overview (0:55)
-
StartL2: Creating and Claiming your Business (5:35)
-
StartL3: Verifying your Business (6:43)
-
StartL4: Adding Essential Features (8:09)
-
StartL5: Taking it to the Next Level (1:08)
-
StartFAQ 1: How to Create a Google Account (1:35)
-
StartFAQ 2: Problems with Verification (4:55)
-
StartFAQ 3: Adding Multiple Users (3:49)
-
StartFAQ 4: Adding Multiple Locations (3:41)