How to Create & Optimise your Google Business Listing

A Step-by-Step Guide for Small Businesses to Attract Customers by Optimising their Local Presence on Google

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Considering that 90% of all online searches are done on Google, it is quite amazing that many local businesses, just like yours, do not yet manage their Google business listing. This listing gets the highest and most prominent spot on a Google local search result… before any website, facebook page or online directory.

The most common feedback I get from businesses for not managing their Google listing includes:

  • “I did not know I could manage it”
  • “I would not know from where to start”
  • “It is probably too complicated for me”

These might very well be your own thoughts, just like they were mine. However, I am here to assure you, that not only is it possible, but with the right guidance, it is an easy process that can and should be done by all local businesses offering any type of product or service.

In this course, I will guide you through a step by step process on how to register your Google My Business profile, and then how to create a high-quality online listing. I will provide you with all the knowledge and tips required to optimise and maintain your business presence on Google. This will not only help your business rank better and be found, but we also make sure to turn people into customers once they have found you, and so help you grow your business.

There is no better time than now to claim and optimise your Google My Business listing since the endless amount of people searching online for businesses, products and services, is higher than it has ever been, and it will only continue to grow. Research even shows that, on average, an optimised Google listing is 70% more likely to result in a location visit, and 50% more likely to result in a purchase!

So let’s get creating a Google business listing that you are proud of. Let’s get customers to find your business online and, once they do, to be attracted by what they see!


This course is for you if:

  • You are a business owner, manager or marketing executive;
  • You have no or little experience with the Google My Business platform;
  • You are looking for a simple, yet essential, way to build an online presence for your business on Google.


Your Instructor


Nicholas Bilocca
Nicholas Bilocca

Niki is the founder and manager of MaltaStreets. He partners with Google as a 'My Business Provider' for local listings and as a certified 'Street View Trusted Pro' for virtual tours. Niki is the only Malta-based partner to be exclusively invited to the annual Street View Summits organised by Google. He has been helping local businesses establish and increase their online presence in various forms for the past 10 years. It is now his mission to teach and help the local business community make the best use of the Google My Business platform and its many fantastic features.


 

Course Curriculum


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Available in days
days after you enroll

Frequently Asked Questions


When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as as it is online - across any and all devices you own.
What if I have no advanced computer or IT experience?
That is no problem at all. The Google My Business platform was specifically created for business owners and managers, and not for IT or web professionals. If you know how to use the internet on your computer or mobile, then you are good to go.
What if I would like to contact you for one-to-one services?
That is great too. At MaltaStreets we also offer one-time and ongoing services to set-up, optimise and manage Google business listings for clients. We also create Google virtual tours for small shops to large resorts, and functional one-page Google websites for small local business. Please send an email to [email protected] for more information.
How to I get answers to questions not covered in the course?
The course covers all the main and popular topics but individual questions and issues may arise. For general enquiries, it would be great to hear from you in the facebook group managed by MaltaStreets called "Google My Business Community - Malta". For more individual assistance, please email on [email protected]
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 7 days and we will give you a full refund.

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